AI & Data
Helping organisations use AI and data safely, confidently, and in ways that deliver real value.
What we bring
We help you explore AI with the right safeguards in place. Your teams get clear guidance on risk, governance, data protection, and ethical use so you can innovate with confidence, not guesswork.
Safe and responsible AI adoption
We focus on what AI and data can actually improve inside your organisation. No hype. No unnecessary complexity. Just well-defined use cases, tested quickly, so you see what works before committing to full delivery.
Practical use cases that deliver real value
Your teams learn how to use AI tools, interpret data, and make informed decisions. We build skills, improve processes, and strengthen your data foundations so you’re not reliant on suppliers long term.
Stronger internal capability and data foundations
How we work
Maturity Assessments
We assess your current digital, design and research capabilities to highlight strengths, weaknesses and growth opportunities. This helps you make informed decisions about where to invest next.
Prototyping & Iteration
We believe in showing, not just telling. By creating low- to high-fidelity prototypes, we rapidly explore ideas, test concepts with real users, and iterate quickly. This de-risks delivery, validates assumptions and ensures every design decision is backed by evidence.
User-Centred Research
We use evidence, not assumptions, to guide every decision. Through robust user research — contextual inquiry, interviews, usability testing and more — we uncover real needs, behaviours and motivations. This ensures your service provides the right information at the right time, in the right way.
Our team specialises in translating complex or technical concepts into clear, accessible content that users can quickly understand.
Designing the Full User Journey
Great services don’t just look good — they feel effortless. We design end-to-end user journeys that consider every touchpoint across digital and offline channels. Our goal is to create seamless experiences that help people achieve their goals with confidence and clarity.
Workshops & Discovery
Our collaborative discovery phase brings stakeholders together to define the scope, vision and value of your service. We map user journeys, identify pain points, and uncover opportunities for improvement — building a shared understanding that sets your project up for success.
Explore Your Requirements
We start by listening. Through early conversations, we shape and refine your high-level ideas into clear project requirements. This ensures we focus on the needs of users and your organisation from day one.
A Seamless User Experience
Deep expertise in user-centred design, service design and product strategy
Proven track record across public sector and GDS-aligned delivery
Collaborative, multi-disciplinary teams
Research-driven, evidence-based decision-making
Clear, accessible content that makes complexity simple
Our approach
AI and data are reshaping how public services work. We help teams explore what’s possible, understand the risks, and build capability step by step. Our approach is practical and responsible. No hype. No shortcuts. Just clear guidance, hands on support, and structured experimentation that fits your organisation.
Our approach puts users, safety, and value first. We make AI and data accessible to people across the organisation, not just specialists. By working in the open and building capability as we go, we help you introduce new tools and practices without overwhelming teams or compromising responsibility. The result is progress that’s confident, measured, and aligned to your goals.